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Revitalising a premium, Australian-sourced food retailer to fuel its next phase of growth in China.

Project

Premium Australian Foods

Client

Completed at Savi X Premium Australian Foods

Role

Brand Strategist, Art Director & Designer

Pure, from source to door

Bringing Premium Australian Foods to life through its origin, purpose and ambition. Every element, from logo and graphic language to photography and videography, carries a simple, honest quality that speaks to the purity of the Australian landscape, the beauty of its produce, and the seamless journey from source to doorstep. These are qualities highly prized by the Chinese consumer.

The client has experienced substantial growth since its rebrand, expanding both its presence and sales in China.